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About Us

About Pioneer Assurance

Pioneer Assurance Company Ltd,formally Pioneer General Assurance Society Ltd,was established in 1930 as the first company in Kenya to insure Africans.The Company’s registered office is situated at Pioneer House along Moi Avenue.

Over the years the Company has continued to provide Kenyans with financial security and peace of mind. It has stood strong to provide Insurance services in Kenya regardless of the many economic changes and difficulties that the country has gone through.

The company has established a reputation for excellence based on promises made and promises kept through provision of transparent and competitive services,Pioneer is a major player in the insurance industry with life as its core business. It has now expanded to provide Kenyans with quality, innovative group life and pensions competitively.

Our Commitment
  • Transparent service.
  • Privacy and confidentiality.
  • Lodge a complaint.
  • Competitive products.
  • Access services, facilities and information in a manner which meets client needs.
Our Service Guarantee
  • Relationship Customer Care.
  • Effective marketing strategies to result in top -of- mind awareness and brand loyalty for Pioneer products and services.
  • Continuous Innovation.
  • Efficient internal processes and monitoring systems to evaluate performance continuously.
Our Services

Superior Value for our Clients

  • High quality , innovative and demand driven products.
  • High level of service delivery.

Superior Value for our Staff

  • Ensure/create job satisfaction.
  • Continually drive towards a performance based culture.
  • Continually recognize and reward performance.
  • Improve the welfare of our staff and quality of life

Superior Value for our Shareholders

  • Real return on investment.
  • Real, stable and sustainable growth.
  • Create value for the future.

Superior Value for the Society

  • Continually strive to be a responsible and ethical corporate citizen.
  • Maintain the highest standards in corporate governance.
  • Sustain and improve the environment that we work and operate in.